FOR IMMEDIATE RELEASE
WORLD OF WARCRAFT® REACHES MORE THAN
ONE MILLION CUSTOMERS IN
Total worldwide population for Blizzard Entertainment®’s massively
multiplayer online game now more than 5.5 million customers
“It is extremely rewarding to see so many
European players enjoying World of Warcraft,”
Available in English, French, and German in
World of Warcraft has steadily grown in popularity around the world since its
initial launch in North America,
World of Warcraft’s Customer Definition
World of Warcraft customers include individuals who have paid a subscription fee or purchased a prepaid card to play World of Warcraft, as well as those who have purchased the installation box bundled with one free month access. Internet Game Room players that have accessed the game over the last seven days are also counted as customers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired pre-paid cards. Customers in licensees’ territories are defined along the same rules.
on numbers from Media Control & GFK panels across
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including the WarCraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard-europe.com), a division of Vivendi Universal Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry's most critically acclaimed games. Blizzard's track record includes nine #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service, Battle.net®, reigns as the largest in the world, with millions of active users.
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