ATARI, INC. ANNOUNCES EXCULSIVE CAR AND “LIFESTYLE WITHOUT LIMITS SWEEPSTAKES” FOR TEST DRIVE® UNLIMITED PRE-ORDERS
In anticipation of the launch of Test Drive Unlimited, Atari, Inc. announces an exclusive car and the “Test Drive Unlimited – Lifestyle Without Limits Sweepstakes” for pre-ordered games on the Xbox 360™ video game and entertainment system.
Test Drive Unlimited is the ultimate lifestyle and automotive gaming experience packed with the world’s most luxurious vehicles, incredible customization options, unique character personalization, more than 1000 miles of diverse photo-realistic Hawaiian terrain, a challenging single player game and a host of online options with M.O.O.R.™: Massively Open Online Racing, which enables gamers to interact with thousands simultaneously. The game offers 90 licensed vehicles – cars AND bikes - from exclusive manufacturers that are fully customizable with unrivalled interior and exterior details and functions. Car packs featuring six or more vehicles, complete with genre-specific radio stations, will be available for download monthly, beginning six weeks after launch on Xbox Live® Marketplace for the Xbox 360™ video game and entertainment system from Microsoft. Test Drive Unlimited will be available September 5, 2006 for Xbox 360 and will be available in October for Windows platform.
By pre-ordering Test Drive Unlimited for the Xbox 360, gamers will automatically receive an exclusive in-game Lamborghini Gallardo Coupe download and will be entered into the “Lifestyle Without Limits Sweepstakes”. The “Test Drive Unlimited – Lifestyle Without Limits Sweepstakes” offers consumers the chance to win the ultimate lifestyle experience – a Lamborghini, a trip to Hawaii, a $5,000 Ben Sherman shopping spree or several other key prizes.
2006 Lamborghini Gallardo two door Coupe
First Class, round-trip airfare for two to Hawaii
$5,000 Ben Sherman shopping spree
Wireless headphones with Dolby Headphone Technology
ATI Memory Card
Pre-order Test Drive Unlimited for the Xbox 360 at www.TestDriveUnlimited.com, www.atari.com/us/games/test_drive_unlimited/xbox_360, www.gamestop.com and www.gamecrazy.com. Upon completion of order, consumers will receive an exclusive Test Drive Unlimited key code. Go to www.testdriveunlimited.com/presell to enter your email address and key code. You will receive a response email at the launch of Test Drive Unlimited with your Microsoft Key to unlock the free Lamborghini Gallardo from Xbox Live Marketplace. The download will be available with the launch of Test Drive Unlimited on Xbox 360.
The “Test Drive Unlimited – Lifestyle Without Limits Sweepstakes” officially begins at 12:01 am EST July 26, 2006 and ends at 11:59 pm EST on September 4, 2006. Winners will be announced December 31, 2006. For full details and official rules please log on to www.TestDriveUnlimited.com